Wednesday 26 January 2011

Image analysis.


There isn't a caption with this image. All we know is that the model's name is Celina Jaitly. From the looks of the image, the style of the models, the picture looks quite recent, so I would guess it was  taken within the last three years. The image was taken as part of a campaign for PETA concerning cruelty to elephants. It has been used in magazines (where I found it) and as part of online campaigns. The subject is a woman dressed in grey to replicate an elephants skin being 'shackled, beaten and abused' just like some elephants are. As this is a fairly modern picture, this is a relevant problem. This was obviously taken during a time when a lot of cruelty to elephants was going on, so it is a very culturally relevant image.

The image is horizontal. This is so we get the best view, and we can see all that's going on within the image, including all the detail in the background. From the looks of the image, it seems to have been shot from straight ahead, so the photographer must have been on the same/a very similar level to the subjects. The focal point is the woman in shackles, with the other two models only being noticed later on. There is some evidence on diagonals through this image, from the model's shackled ankle. It leads us up her body to the center of the image, where the most is going on.

As this is a very staged image, some artificial lighting will have been used. The light looks like it was coming from the front, as the lightest area of the image is the model's face. Also, due the direction of the shadow, we can tell there must have been a light to her left side. It's impossible to tell what time of day this image was shot at, as the shoot most likely took place within a studio situation.

The image is in colour. This is so we can take in the background, understand that it is a jungle, and take in the relevance of the model's clothes and the colour of them, which relates her to an elephant. It looks like a standard lens has been used as there is no distortion around the edges of the image, unless they were cropped out. The whole image is in focus, so we can digest all the available information. I image there will have been some manipulation in post-production, to touch up the colours, and the models faces.

This image says to me that this treatment to animals is wrong, because the image is trying to get across that you would never treat a human that way, and you wouldn't. I like this image, as I think it has a very relevant and powerful message to the viewer. It has quite a dark atmosphere, as it is tackling a rather severe subject.


No comments:

Post a Comment